吉祥物与LOGO

设计一款深入人心的赛事LOGO或吉祥物,需要广泛的调查研究和非凡的创造与革新精神。在这方面,盈方拥有非常成熟的经验,所设计赛事LOGO和吉祥物与运动完美契合,并显著提升粉丝观赛体验。

Capturing the essence of the sport

Logos and sports mascots should be memorable, relatable and build awareness of the event. The logo must immediately convey the sport, culture, and event attributes – all in one small icon, while the mascot builds rapport and brings the event to life. Through an immersive and holistic approach, Infront helps clients develop the mascot and logo that suits their needs, enhances the overall event appeal and increases the success of related merchandising and marketing campaigns.

  • In-depth research on public opinion, culture and sport characteristics
  • Comprehensive logo concept, rationale, integration and implementation guidelines
  • Mascot character development and operational support – from training, manuals and guiding principles, to best practices on mascot entertainment and stunts
  • Merchandising, digital and social media support and strategies