Abbott World Marathon Majors
The Abbott World Marathon Majors is a series of the six most prestigious marathon events held in the cities of Tokyo, Boston, London, Berlin, Chicago and New York. As an aspirational goal for runners participant slots are limited to 250,000 annually which consist of a unique community from over 125 nations, cheered on by a total of 8 million live spectators on race days each year.
Top level endurance events surging
Attracting participants and spectators from all over the world, as one of the fastest growing sports segments worldwide, the Abbott World Marathon Majors are truly unique in terms of prestige and the year-round schedule of events. Infront is in the unique position to offer fully integrated, global commercial sponsorship opportunities for the series.
Worldwide brand engagement
The commercial program offers brands flexible opportunities with the prestige of on-site engagement as well as impressive international TV exposure and a year-round digital communications gateway to a high-profile fully immersed demographic. Television coverage is broadcast into over 200 countries and reaches a cumulative audience of over 700 million. The growing digital footprint includes the individual websites gauging over 8 million unique visitors per year together with the social media communities which on Facebook alone reaches over 140,000 fans on the official page.
Determination Endurance Healthy Aspirational