Tour de Suisse
The Tour de Suisse is among the world’s top cycling events and part of the UCI World Tour and ranking calendar. Spread over nine event days in June of each year, it attracts a top-class international field to the roads of Switzerland.
Leading international cycling tour
With approximately 1 million spectators along the course and at the start and finish areas, the Tour de Suisse generates extensive marketing possibilities as the only national sports event crossing the entire country. Direct engagement with athletes and fans along with widespread television coverage intensify brand messages through a synergy with Suisse Cycling nationwide that reaches beyond the tour itself. An exclusive sponsorship structure provides distinct levels of investment for one presenting partner and up to five official partners through a fully centralised marketing platform. Each partner receives a strong presence through advertising (start/ finish arches, boards and logo presence), as well as integration into all communications including the newly established digital platform (www.tds.ch) reaching over 1m unique users.
Top-class nationwide visibility
The broadcast material is supplied in attractive packages, offering live rights to broadcasters on a worldwide basis in HD quality. Infront ensures the effective co-ordination of television coverage, high broadcast standards and an exciting television showcase for the competition. Broadcast coverage reaches a cumulative national audience of 9.5 million and over 200 million internationally into approximately 110 countries and territories on five continents. As well as the overall event, product exclusive sponsorship packages are also available with selected professional teams. In addition there are options to showcase products in the Tour de Suisse Village and take advantage of hospitality opportunities at the heart of the action.
Fast Daring Competitive Stamina