Swiss Ice Hockey Cup
The Swiss Ice Hockey Cup features the 32 best teams in Switzerland and delivers a total of 31 games over five suspense-filled rounds to captivate Swiss fans throughout the winter. Clubs of every division have the opportunity to win the title - an attractive challenge for the clubs in the National League B as well as in the Regio League.
A top three sport in Switzerland
Ice hockey is ranked among the top three most popular sports in Switzerland - high TV ratings and sold out stadiums illustrate the immense public interest. InfrontRingier takes the media, marketing and merchandising rights to market for the tournament offering partners comprehensive opportunities. The cross-seasonal sponsorship packages, including the official presenting partner package, offer brands an exclusive and continuous presence. The first centralised partner involvement (from round 16 to Final) assures a clean branding concept with one presenting partner, six official partner and one time keeper with advertising rights on the helmet, players’ shirts, players’ shorts, boards and under ice.
A unique cross-media opportunity is available through the Ringier-publication Blick for advertising in the special ice hockey issue before the season starts, etc. An innovative TV and digital concept ensures high quality and engaging broadcast material.
Legendary Fast Determination Competitive