Proving determination and stamina, over 50,000 athletes from all over the world push themselves to the limit for the 42.2 kilometres (26.2 miles) of the BMW BERLIN-MARATHON, part of the elite Abbott World Marathon Majors. Held annually in September, the race fascinates over 1 million enthusiastic spectators.
Berlin’s elite sports event
Appealing to world record-setting athletes, the BMW BERLIN-MARATHON offers exposure and engagement with both participants and fans. Led by BMW as Title Sponsor, there are four further sponsorship levels to take advantage of the event’s positive image and festival atmosphere. Branding opportunities are offered along the course, start and finish with promotional stands for product placement also available at the start line.
Programming that sets the pace
With over 24+ cameras mounted on vehicles (including motorbikes, helicoptors, Segways, FlyCames, etc.), dynamic, HD coverage from all angles is ensured. A high-level world feed as well as online content, magazine programming and news clips are produced and available for worldwide distribution. Event coverage is broadcast into over 100 territories following Infront's move to a territory-by-territory based sales approach reaching cumulative audiences on TV of up to 396 million. A great digital footprint attracts over 4 million unique visitors (and 27 million page views) annually.
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