Approximately 9,000 companies rally their employees each year to participate in the B2Run events held across German, Dutch, Swiss, Spanish, South African, Portuguese, Polish and Romanian cities from May – September. Promoting team building and health, the 6K races provide a motivating and rewarding environment to succeed outside the office.
Europe’s corporate running series
As a mass participation series, the B2Run platform offers potential for exposure and engagement among both participants and fans. Sponsors have the opportunity to be involved across the entire season as industry exclusive B2RUN Competence Partners and an exclusive Presenting Partner package provides diverse onsite activation options and high visibility before, during and after the events.
In Germany, the country where it originated, B2Run is held in 17 major cities with the final in Berlin. Over the past three years, as new events have launched the platform now reaches approximately 200,000 participants from over 9,000 companies. B2Run attracts a health-conscious and driven set of participants from all sizes of corporations – from one-man businesses to large corporations (including 26 DAX companies), public institutions and universities. It is the largest and fastest-growing European corporate running series offering a truly unique platform for sponsors with widespread engagement opportunities and flexible, fully customised packages. Online the events gauge 14.5 million page views and over 750,000 newsletter contacts.
Health Motivation Collaboration Determination